Uploading Custom Audience With Emails and Phone Numbers to Facebook

A good advertising will neglect without the right audience. Facebook Custom Audiences permit you target the right people every time, making it an essential tool for successful Facebook advert .

However, a lot has changed since Facebook beginning rolled out the tool in 2013. T hat's why nosotros created this updated 2021 guide to Facebook Custom Audiences.

In this postal service, we volition get through everything you need to know about Custom Audiences, from basic setup to advanced implementation.

Facebook Custom Audiences assistance y'all improve your Facebook advertizing campaigns by putting the power of ad placement directly in your hands. With your ads in front of your platonic readers, naught is continuing between y'all and advertising success.

Facebook Custom Audiences: The Nuts

Earlier we go into the juicy details, let's get over some basics to make sure the tactics in the following sections will make sense, regardless of your Facebook advertising skills.

What is a Facebook Custom Audience?

A Facebook Custom Audience lets you target your Facebook ads at a specific group of people who take already interacted with your brand.

Then, instead of targeting your ads to people through luck or wide demographics like age or gender, you can target your ads based on data pulled from your own website, app, offline lists or from Facebook itself.

Using a Facebook Custom Audience allows you to do some pretty absurd things, such as:

• Retarget ads to people who take interacted with one of your Facebook posts.
• Craft ads for specific segments of your audience , similar your bottom-of-the-funnel email list.
• Upsell new products to people who are currently customers.

In brusque, Custom Audiences can brand your marketing efforts a lot more directly. And when you have the power to become your perfectly crafted Facebook ads in front of the eyeballs yous designed them for, y'all should see an overall improvement in ROI and conversions.

Facebook Custom Audience Permissions and Rules

When it comes to Facebook Custom Audiences, there are a couple of rules y'all have to proceed in mind.

Facebook lays them out in this document , just here are the basics you need to know:

1. You lot can create Custom Audiences only with data yous have received permission to employ. This should get without saying, merely you demand to get permission to apply people'southward data. You cannot scrape data from public websites or download e-mail lists from people who have non given you permission to contact them or utilise their data.
2. You can't keep people who have requested to opt out of your other customer lists (e.g., your email lists) in your Custom Audiences. If you created a Custom Audience based on a customer list and some of those customers have since opted out, y'all need to update your Custom Audience. This ways that if you lot are basing your Custom Audiences on your own data, y'all will need to update them often to comply with this regulation.

If yous demand help keeping your customer list and Custom Audience in sync, consider trying AdEspresso for free , and let us keep your audiences synced for you .

For most people, these two rules shouldn't be a trouble. Respect people'due south data and you have zero to worry about.

Custom Audiences and Lookalike Audiences

Lookalike Audiences are audiences that Facebook tin can build for you based on your Custom Audiences or an external data source.

The people who will be in your Lookalike Audiences may have never even heard of your brand. Through avant-garde algorithms, Facebook identifies users similar to those in your custom audience and targets them with your ads.

It works similar this:

1. You lot are running ads to a Custom Audition made up of customers who have bought bikes from your local cycle store.
2. You ask Facebook to target the advert at a Lookalike Audience based on the Custom Audience.
3. Facebook analyzes the people on your listing and builds a profile of who is most likely to want to get to your store—perhaps people who live in the area, similar biking, similar the outdoors and are between the ages of 25-l.
4. Facebook targets your ads to people who fit your contour and continues to brand adjustments based on how well the ads perform.

If you are interested in learning more about getting the well-nigh out of your Lookalike Audiences, take a look at our guide on how to employ Lookalike Audiences for your online business .

How to Make a Custom Audience on Facebook

You tin can start making a Facebook Custom Audition by signing into Facebook Ads Manager . Then, click on the dots in the top-left corner, and select Audiences .

On the next screen, yous'll want to pick the first option: Create a Custom Audience .

Adjacent, yous volition exist given a choice of where you want to source the information for your Custom Audience.

These choices are split between Your Sources and Facebook Sources . The options include:

• Website : Data picked up by a Facebook pixel on your website
• Client List : People from your own customer lists
• App Activeness : Users of your apps
• Offline Activeness : Data you lot have collected the one-time-fashioned manner, similar in person or past mail
• Video : Audiences of your Facebook videos
• Instagram Account : Users who have interacted with your Instagram account
• Pb Form : Facebook users who have started or completed one of your pb ads
• Events : People who have shown interest in or attended 1 of your events
• Instant Experience : Users who take opened one of your experiences, either on Facebook or Instagram
• Facebook Page : Followers or visitors of your Facebook page
• Shopping : Data from anyone who clicked on any of your shopping experiences on Facebook or Instagram
• On-Facebook Listings : Users who interacted with your On-Facebook listings

Equally for which data source to choose, there are no wrong answers. You tin take up to 500 Custom Audiences on Facebook, so start where you lot have the most data, and don't be afraid to get crazy and experiment a fiddling.

Below, we will go over how to create some of the most popular types of Custom Audiences.

How to Create a Client Listing Custom Audition

After clicking on the Customer List option on the Custom Audiences page, you can start to build a Custom Audience from your existing customer lists.

In the side by side pace, yous can begin importing your customer list. You tin can do this in one of ii ways:

1. Import a customer list from Mailchimp
2. Import a CSV or TXT file

With Mailchimp, simply click on "Import from Mailchimp" and follow the prompts.

If you are manually importing a list as a CSV or TXT file, you lot'll want to pay attention to how information technology is formatted so that Facebook can sympathise all of the data y'all're giving it.

Facebook matches users with your data through identifiers like email addresses, phone numbers and names. The more identifiers you include, the more than accurate Facebook will be.

When formatting your CSV or TXT file, follow the guidelines that Facebook sets out in this document so that your list is as articulate equally possible to Facebook's AI.

For people new to this sort of affair, use Facebook's template to avoid any mistakes.

When you lot are all done, hit side by side in the bottom right-hand corner.

Now, you need to tell Facebook whether you have included a customer value on your listing.

A customer value is a number given to each client on your list that tells Facebook how valuable this customer is to your business organization. If you desire to accept advantage of value-based Lookalike Audiences , this value is required.

When yous are done, click next.

Now, just upload your listing, name your audience and add a description if yous need a reminder of who this Custom Audition is targeting.

If you are using a file with customer values, you volition also need to tell Facebook which column has these values.

Finally, Facebook is going to ask yous to confirm that it has mapped your information to the correct identifiers. And so, go through the list and make sure that emails are seen every bit emails, names as names, etc.

When you are done, hit Import & Create , and you're all done!

How to Create a Website Custom Audience

Showtime by selecting Website from the Custom Audience Source menu.

Now, Facebook volition kickoff walking you lot through the process of setting up a Facebook pixel on your website. The pixel is a piece of code that allows Facebook to collect information about the users of your site and so that you can market to them on Facebook.

For this section, all you will need to exercise is pick a proper noun for your pixel (most likely your website's name) and encounter whether installation on your site tin can exist done easily. If you are using a mutual website builder like Wix or WordPress, Facebook can exercise most of the work for y'all.

If not, cheque out our guide to the Facebook pixel for a stride-past-step walkthrough of the installation process .

Once your pixel is installed, you tin can go to the next step — setting up your Custom Audience.

On this screen, you choose which website visitors Facebook will include in your Custom Audience from. Outset by clicking on the Events drop-down carte du jour.

Your options include:

• All website visitors : This is anyone who has visited your website(s).
• People who visited specific web pages : This allows you to filter based on URLs, either including or excluding certain keywords, unabridged URLs.
• Visitors by time spent : Select the peak 5%, 10%, or 25% of website visitors based on the fourth dimension they spend on your site.
• From your events : Choice a pixel outcome to build an audience from. For instance, utilize the purchase event to build a list of recent customers. This choice may not be available if yous take not prepare up whatsoever pixel events yet.

Depending on your pick, you lot can refine further and so that your audience captures exactly the people you want it to.

When you are good to become, click Create Audition , and you're finished

How to Create an App Activity Custom Audience

Kickoff by selecting the App activity source, and click adjacent.

On this folio, fill in all of the details: the app you volition be sourcing your contacts from as well as the audience proper noun and description.

If you encounter "no apps bachelor," you'll need to annals your app with Facebook outset. Head over to this folio for instructions on how to do that.

Once your app is selected, you lot'll likewise exist able to refine your audience based on in-app events.

This tin include people who have:

• Reached a sure level of your game
• Added payment info
• Purchased something from your app
• Spent a certain amount of money

Once you lot take chosen your app audience, you tin can create your advertizing. If you lot want to learn more well-nigh app events, you can read Facebook's description of what they are and how yous can apply them for your Facebook marketing.

How to Create an Appointment Custom Audition

An Appointment Custom Audition is whatever Custom Audience that you create based on Facebook sources. Since all of the data is already on Facebook, these audiences are mostly easier to prepare.

Let's take a look at each blazon of Facebook source you can utilize to create an Engagement Custom Audience.

Video

The most important office of creating a Video Appointment Custom Audience is picking your target group.

This drop-downwardly menu shows you your options. Yous are free to select multiple options. Once selected, you can selection the specific videos you want the data pulled from.

Instagram Business relationship

To create an Instagram Custom Audience, select the Instagram account yous'll exist using, and so pick the event y'all want your audition based on.

This tin be as broad every bit anyone who has engaged with your account or a more than narrow selection, e.k. people who have saved your mail service or ad.

Lead Form

With the pb form selection, you tin can source data from your current or past lead forms to create a new Custom Audience.

You'll need to specify the folio and the lead ad you want to pull the information from, as well as the events that will determine who goes on your new audience listing.

Your options are:

• Anyone who opened this form
• People who opened but did not submit the form
• People who opened and submitted the form

Fill in all other details and you lot are ready to become.

Events

Select the result you desire to depict data from, and and so choose which segment of people you want to include in your new audience.

Once y'all accept decided which segment best fits your marketing goals, yous can create your Custom Audition.

Instant Feel

To create an Instant Experience Custom Audience, start by picking which Instant Experience you lot want to base of operations your audience on.

Then, simply choose from either "People who opened this Instant Experience" or "People who clicked any links in this Instant Experience."

Facebook Page

Similar to the Instagram choice, for Facebook Page, start by choosing the page you want to use.

Then, choose how wide or narrow y'all desire your audition to exist, fill in any other details and click Create Audience .

Shopping

Start by choosing your platform — either Facebook or Instagram — and the page you want to use.

Side by side, ascertain the issue that you will base your audience on and click create.

On-Facebook Listings

Lastly, for On-Facebook Listings, get-go by choosing the listing you are interested in.

And then, only choose whether you desire to source from "People who viewed products in my catalog" or "People who messaged about products in my catalog."

How to Create a Lookalike Audience

Once you accept finished creating Custom Audiences, you can too accept reward of Lookalike Audiences. Lookalike Audiences find new potential customers by selecting users who are similar to the people who are in the Custom Audience that yous base your new Lookalike Audience on.

Offset by going back to the Ad Managing director and clicking on Custom Audiences. This time, instead of clicking on "Create a Custom Audience," choose "Create a Lookalike Audition."

On the next page, you lot'll need to fill up in three pieces of information:

1. Your Lookalike Source : This is the data source or Custom Audition you will base your Lookalike Audience on.
2. Audience Location : This is where your audience should exist located.
3. Audience Size : This tells Facebook how precise you want them to be with this new audience. 1% will be smaller in size only the nigh precise, while 10% will be much larger but less precise.

When you have filled it all in, click Create Audition and let Facebook work its magic. This does accept some time, so await to wait upward to 24 hours for your new Lookalike Audience to be available.

Meridian Tips for Using Facebook Custom Audiences

The best manner to see the biggest returns on your Custom Audiences is to be very specific with how you lot pair ads with Custom Audiences.

Employ Custom Audiences to Guide People Through Your Sales Funnel

Custom Audiences can improve your Facebook marketing when you segment them by your sales funnel and specifically tailor ads to the needs of each funnel segment.

Start by creating or uploading client lists segmented by funnel stage. Y'all may already have this for email marketing campaigns. Next, upload these segments as divide Custom Audiences, and potentially make Lookalike Audiences based on them to widen your advertising cyberspace.

Finally, create ads aimed at each particular segment's needs, and target them to your Custom Audiences and Lookalike Audiences.

Hither's how we do it at AdEspresso:

1. We boost weblog posts to cold traffic on Facebook and collect information on who interacts with them.
2. People who interact enter the top of our funnel and get targeted with free trial ads.
3. Free-trial users who don't subscribe are added to our lesser-of-the-funnel segment and can be targeted with promotions and ads to attempt to bring them back.

To go on our custom audiences as accurate as possible, we use Data Sync on AdEspresso and Facebook pixel to exclude current and previous customers.

Turn Video Views into Sales

A video is oft the best fashion of introducing your brand to new prospects. Simply information technology's likewise very difficult to get beyond a brand awareness message and a sales call to action at the same time. By building a video view Custom Audience, it'due south possible to create a very simple 2-footstep sales funnel.

For example, Hootsuite promotes videos with example studies, such as this 1 featuring Accor Hotels:

Facebook viewers who watched the video can be targeted with a free trial offer by using the Video Custom Audition option.

This style, you know that your free trial offer is being seen by people who are interested in Hootsuite, and non just past the full general public.

Upsell to Existing Customers

It'southward easier to sell to someone who has already bought from yous than to sell to a full stranger. Yet it's surprising how ofttimes brands call back that the sales funnel stops once the first purchase is fabricated. Ofttimes, they'll exclude their current customer Custom Audience from ad campaigns instead of thinking nearly how they can leverage this audience.

Here's an case of how upselling can exist done. GlobeIn uses an advertizement that offers a free glassware set on top of the perks usually offered past signing upward for a yearly subscription to their service.

This advertisement is clearly targeted at electric current subscribers, and it gives them a reason to rethink signing up for a yearly membership over a monthly i.

Since they are already subscribers, you know they like your product, so yous have a meliorate chance of upselling the more expensive subscription rather than finding all new customers to sell to.

Brand the Earth's Largest Social Network Work for You lot

Custom Audiences can be the x-factor in whatever great Facebook ad campaign. By granting you the power to place your ads with pinpoint precision, Facebook is giving you the freedom to truly create your ads with specific audiences in mind. Instead of having to rely on one-size-fits-all-advertising, you lot can give your potential customers the custom experience they deserve.

Getting your ads in front of the correct people, though, is but half the boxing. Now it's time to talk blueprint. Take a look at our Proficient Guide to Facebook Ad Design to larn more almost how you can make ads that are designed to attract readers and catechumen leads.

We'd like to hear well-nigh how y'all apply Facebook Custom Audiences! Let usa know in the comments beneath.

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Source: https://adespresso.com/blog/facebook-ads-custom-audiences-guide/

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